Leadership Alliance

These are the marketing projects that I will be working on and assisting with with regards to my employer, Leadership Alliance. It is my goal to have these completed by the end of the year.

First let me give a brief description of the company and its purpose. Leadership Alliance is a private company that specializes in management of government bodies, in our case Alabama Licensing Boards. We handle the legal and administrative duties of five State Licensing Boards including the Alabama Board of Examiners in Marriage and Family Therapy, the Alabama Board of Home Medical Equipment Services Providers, the Alabama State Board of Respiratory Therapy, the Alabama Licensure Board of Interpreters and Transliterater (sign language interpreters) and the Alabama Board of Court Reporters. We process applications, regulate the above professions and ensure that those licensees are qualified for servicing Alabama consumers.

Company Projects

• Website Development: The company needs a website, just as a reference so that existing and potential new clients can have something to refer to when learning about our business and purpose. It will be a very clean and professional site stating the company mission, purpose and values; give staff biographies and pictures; company news and press releases; location and directions; and links to the agencies under company management
• Creation of Company Literature: We need business cards for staff members; "Plugger" cards or postcards with company info, a tag line and the website to send to potential clients; and we need to develop a running list of potential clients to contact.
• Five-year celebration: Leadership Alliance is entering its 5th year of existence and we will be celebrating with the people who have helped us get here! We are planning a dinner party for October.
• I will be developing a guest list, submitting press releases to Montgomery Advertiser and the Independent, contacting Montgomery Living and RSVP magazine inviting them to the event and submitting my supervisor's story for publishing. We will also be ordering catering, an ice sculpture, a harpist and a bar tender for the occasion. Event planning is a major part of marketing and it is something I enjoy the most.

These are just a few of the projects I will be focusing on this summer for the company. More to come!